Visiting universities and shopping centres throughout the autumn, the firm’s promotion targeted pen savvy consumers to sample the super smooth Jetstream rollerball.
Using brand ambassadors and a robot character costume, students and shoppers were invited to blind test a leading competitor product against the ever popular Jetstream. Carried out on unique mobile demonstration kits, feedback from consumers showed an overwhelming preference for the smudge-free and light writing qualities of the Jetstream.
Even X Factor finalists Miss Frank gave the Jetstream their seal of approval when taking time out from rehearsals to sample the pen at London’s Brent Cross shopping centre.
Mitsubishi Pencil Company's UK Marketing Manager said: “We wanted to engage with our target market during our busiest sales period. This level of activity proved hugely successful, which has not only improved consumer awareness of the Jetstream, but has also increased traffic to our newly launched micro site www.unisuperpens.co.uk.”
To find out more about Mitsubishi Pencil Co. UK visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.
ENDS
Note to editors:
The universities visited included the University of East Anglia, the University of Nottingham and AstonUniversity during their respective Freshers’ Fairs held in September.
Activity at London’s Brent Cross shopping centre, Westfield Derby and Westfield Merry Hill coincided with National Identity Fraud Prevention Week (12th-18th Oct)