Pencil Co., owner of the uni-ball brand, is celebrating the news that it will feature in a select list of company’s fighting it out in this year’s BOSS (British Office Supplies and Services) Industry Awards.
The uni Super Pens campaign, a key focus for the company last year, has been recognised as a highly successful marketing campaign having made the shortlist for the Manufacturers Marketing Excellence category.
The uni Super Pens activity centred on the unique pigment ink found within all uni-ball pens. This included the launch of www.unisuperpens.co.uk, a dedicated microsite which reveals a range of pens with incredible writing powers.
We’re delighted to be recognised by the BOSS Federation with this award short listing. The BOSS Industry Awards recognises excellence in office products industry. To be shortlisted is exciting but to win will be just reward for everyone who worked so hard to make the campaign a success.
The shortlist for the award was decided by The Chartered Institute of Marketing, the leading international body for marketing and business development. The uni Super Pens campaign was chosen from hundreds of entries and impressed in judging areas including the strategy of the action and monitoring the progress of the campaign.
The winners will be announced on 14 October 2010 at an awards ceremony taking place at the Lancaster London Hotel.